Brand Packaging

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Articles in May, 2003 issue of Brand Packaging

• How the king of lubricants stays on top: WD-40's flagship brand holds an 82% market share. A well-oiled marketing strategy delivers 'value' across its 'fortress' of brands.(Company Profile)
  by George, Jim
• It all started with a great idea.(Avery Dennison Engineered Film Division)(Company Profile)
• Closure provides 'taste' of contents inside the can.(Nabisco Brands Inc. Kraft Easy Cheese closure resembles pizza wedge)(Brief Article)
• Sugar substitutes sweeten the deal. (Market Data).
• Ergonomic bottle, toggle cap form convenience team.(Morningstar Foods Inc. introduces one hand toggle closure with International Delight liquid creamer)(Brief Article)
• Performing a health checkup on your O-T-C drug brand: potent packaging requires senior management buy-in, competitive analysis on the shelf and 'memorable' structures and graphics.(over-the-counter)
  by Samet, Michael J.
• Two 'seeing is believing' ideas to thwart counterfeiters: if the budget limits your options, solutions may lie in the basic packaging materials. Answers may also lurk in the pigments.
• Stick dispenser makes foot deodorizer brand portable.(Foot Works Odor & Wetness Protection Stick from Avon Products Inc.)(Brief Article)
• Brand name, package may do the trick: White Soda carbonated milk in a slim can fizzled out. Renaming it Crazy Cow and redesigning the graphics may up its odds for success. (Marketing Misfires).
  by McMath, Robert
• Shelf-stable pouch extends potato toppings' shelf life.(National Harvest)(Brief Article)
• Labels: a workhorse for your brand: customized labels personalize HBA products for individual consumers. Insulated sleeve label keeps drinks cool longer. Promotional label starts a 'dialogue.'.(Reflect.com health and beauty aids, Monarch Beverage Co., Bev
• Graphics with attitude 'dance' off soup package. (Following Up On Developing Trends).(Kitchen Dancer)(Brief Article)
  by George, Jim
• Retort pouches--back to the future. (Emerging Technology).
  by Brody, Aaron L.
• Packaging innovation with 'pop': Family Time's primary package becomes the 'bowl' at snack time.(Family Time Snacks Inc.)
• Value retailers spell value packaging.(Editorial)(Correction Notice)
  by Swientek, Bob
• Unit-dose packaging to go: blister packs offer portability and protection. But drug makers face the challenges of combo-packs, senior-friendly and child-resistance.
• Silhouette-shaped bottle captures perfume's essence.(DaliStyle Eau de Toilette Spray)(Brief Article)
• Does your package development occur in a virtuous or vicious cycle? The virtuous approach focuses on packaging as a profit center rather than a cost center. You can't succeed by working in a 'silo.'(Cover Story)
  by Wagner, Brian
• Next-generation mint package offers a breath of fresh air. (Outside The Box).
  by Croft, Robert