Business Services Industry
Packaging toys: speak to mom, dad and junior: retailers are watching them as they make their purchase decision. And foremost, you have to sell the retail store buyer.
Brand Packaging, July, 2003 by Makely, William
Retailers are increasingly "calling the shots" from the products. that go into their stores to the packaging the products come in. In some categories, this shift means that marketers must appeal to the store buyer, foremost. Toys is one category where this is happening. It has evolved into three different segments: basic "fun" toys, developmental toys and the large segment in between--fun toys that provide some educational value.
Why target the store buyer? This person is the gatekeeper for the store in an industry where the toy department at a mass merchandiser tends toward basic "fun" toys while a specialty toy store emphasizes learning. In order to decide what to stock, retail toy buyers are becoming closer attuned to how parents and their...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics
