Brand Packaging

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Articles in August, 2003 issue of Brand Packaging

• Harnessing printing's power: want great graphics and quicker time to shelf? Answers may lie in automating the workflow and understanding a genre of more sophisticated inks.
  by George, Jim
• Market-driven innovations: triangular shape adds 'dimension' to Mountain Pack container. Jelly drink brings perception of built-in play value for kids.(Brief Article)
• Following up on developing trends: composite closure avoids inner seal on O.J. container.(Brief Article)
• Kids drink joins parade of package-is-the-product.(Market-Driven Innovations)(Brief Article)
• Have you reconsidered digital printing?
  by Swientek, Bob
• Tea time: branding, packaging reinvent an ancient drink: specialty and ultra-premium varieties, convenient kits and ready-to-drink options create 'legend and legacy to go, please.'.
  by Gogesch, Gretchen
• Hot category raises the bar on nutrition.(Market Data)
• Create product 'niches'--focus on convenience at the point of use: winning strategies put repeat sales ahead of point-of-sale impulse. It starts with making packaging part of the total marketing effort.
  by George, Jim
• Conagra moves shelf-stable meal into retort, stand-up pouch.(Market-Driven Innovations)(Brief Article)
• Successful strategic designs: let strategy inspire package design: develop the strategy first and then create design options to execute that strategy. This game plan will satisfy your business objectives.
  by Schwartz, Terry T.
• Coty, Celine Dion in tune with perfume line: glass bottle design builds on marketer's association with singer.(Brief Article)
• Space travel R&D aids 'earthly' packaging.(Emerging Technology)
  by Brody, Aaron L.
• Shape delivers the brand message on beer carton.(Market-Driven Innovations)(Brief Article)
• Consumer benefits ... but retailer woes: plastic paint can offers conveniences. But its label doesn't explain them fully. Store clerks don't have time to spell out all the plusses.(Marketing Misfires)
  by McMath, Robert
• Lip pencil's beauty lies in the ergonomic grip.(Market-Driven Innovations)(Brief Article)
• Innovative team approach helps Kraft maximize value of PACK EXPO.(Show Preview)
• Time for change with cereal boxes? Consumers continue to express frustration with the utility of the cartons. Yet, consumers also view them as cultural icons.
  by Doyle, Mona
• Eight steps to building a 'desired' brand: a formal process provides the solid foundation. One objective is to control those factors that will influence your brand's ROI.(return on investment)
  by Sucharda, Lee, III
• Shapes have candy 'tins' looking sweet on the shelf.(Market-Driven Innovations)(Brief Article)
• Dressing up your glass packaging: labeling options, printing, surface treatments and some emerging techniques add sparkle and brand imagery to glass containers.
  by Swientek, Bob
• Insulated container facilitates frozen energy drinks to go.(Outside The Box)
  by Croft, Rob
• Inline foil 'printing' on labels lowers costs, expands usage: grandma Hoerner's uses glitzy labels with foil to 'pop' on shelf and reinforce its premium image for candy applesauce.