Brand Packaging

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Articles in September, 2003 issue of Brand Packaging

• 'Pyramid power' weak on repeat sales: snack mix came in an unusual shape carton that attracted attention. But the package carried a high price tag and was hard to carry.(Marketing Misfires)
  by McMath, Robert
• Branding in the produce aisle.(Brief Article)
• Name, bottle shape, graphics reflect vodka brand's essence.(Brief Article)
• Motor-oil bottle avoids mess.(Outside the Box)
  by Croft, Rob
• Lighters get in the game with sports-theme grips.(Brief Article)
• Packaging with special effects helps new brands get noticed: even with promotion, your upstart brand may be unknown to many consumers. Use visual tricks to grab attention on the store shelf.
  by Swientek, Bob
• Winds of innovation blowing in air freshener aisle.(Brief Article)
• Licensed branding packs punch on candy dish.(Brief Article)
• Demystifing 'relational design': great packages go beyond presence and differentiation. They also consider store 'environment.' Think about proximity and lighting.
  by Williams, Kevin
• Evolve, but weigh trend relevance: be on the lookout for opportunities for 'episodic packaging,' but know your target consumers' core expectations.
  by Scheve, Richard
• Floss compartment enhances toothpaste tube's value.(Brief Article)
• Make it a habit ... 7-fold.
  by Swientek, Bob
• Gourmetfood marketer's recipe: elegance in 'open-and-serve' prouducts: a glitzy label brings Robert Rothschild Farm 30% higher sales. The company's packaging meets the operations threshold, too.
  by George, Jim
• Easy nut to crack? It's all in the label.(Market Data)
• Plastic bottle systems extend shelf life.(Emerging Technology)
  by Brody, Aaron L.
• Digital workflow systems save time, reduce costs: Scotts halves package review time with electronic routing system. Digital assets repository makes image retrieval a snap, saves $200,000.
• 'Episodic' packaging: can Japan's answers work in the U.S.? U.S. marketers are learning to evolve brands to meet consumers' changing wants and needs, and demand for choice. Japan is ahead of the curve.
  by Scheve, Richard
• Packaging sweetens brand image of premium chocolates: chocolatiers say 'gourmet' and 'style' with alluring containers that range from simple-and-elegant to glittering-and-deluxe.
  by Bertrand, Kate
• Following up on developing trends.(Brief Article)
  by George, Jim
• A new beginning for a film star.
• Contoured aerosol can protects againts knocknoffs: WD-40 Co.'s 50th anniversary package draws attention in an impulse category and aims to thwart counterfeiters in China.