Brand Packaging

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Articles in October, 2003 issue of Brand Packaging

• Making samples a team player in crafting a total brand image: they're attaining the same look and feel your packaging enjoys on shelf. Leading programs are leveraging the trust of 'endorsers.'.
  by George, Jim
• Market-driven innovations: cup-holder-friendly sunflower seed container oozes with both consumer and retailer pluses. Dispenser avoids 'chocolate hands.'.(Brief Article)
• Stand-up pouch flexes its market muscle.(Emerging Technology)
  by Brody, Aaron L.
• Is a 'global' package possible? You can come close. Success marries the inclusion of copy required by myriad laws and attention to a functional design.
  by Young, Holly
• Single-dose plastic bottles deliver 'iron-in' fragrances.(Outside The Box)
  by Croft, Rob
• It's hip to be square ... or rectangular ... or triangular: paperboard offers your brand eye-catching shapes and unparalleled graphics--there is no better ad medium for that "moment of truth" at retail, and it's an ideal canvas for any brand. Pa
• Long-neck tube provides route to quicker relief.(Brief Article)
• Exploiting package prototypes: virtual and physical mock-ups help you 'sell' and 'prove' your concepts to upper management, retailers and consumers.(Cover Story)
  by Swientek, Bob
• Study: private label has room to mature.(Market Data)
• Seed-snacking gets easier with multifunctional cup.(Brief Article)
• Inventive dispensers boost HBA'S value-added benefit: new technologies are balancing beauty with utility to make bottles and tubes even more dynamic marketing tools in personal care.
  by George, Jim
• Plastic tub makes entry into baby food aisle.(Brief Article)
• Blame it on obesity.
  by Swientek, Bob
• Culturally relevant packaging: use images that appeal to Hispanics: Latinos want to see 'themselves' and their lifestyles reflected in packaging and P-O-P displays. Vibrant colors also catch their eye.( )
  by Holmes, Tamara E.
• Polymer label helps vodka brand get grip on rivals.(Brief Article)
• Dispenser supports brand concept for bite-size candy.(Brief Article)
• A flap over cereal packaging ... again: fifth panel on cereal cartons offers added 'real estate' for games. But make sure your promotion appeals to your target audience.(Marketing Misfires)
  by McMath, Robert
• Personal-care tubes rise and shine: stand-up closures and striking decorations allow tubes to shed their secondary packaging and tempt consumers with elegant designs.(Marketing Misfires)
  by Makely, William
• Ten steps for thrifty package design: you can succeed, even on a small budget, by identifying hidden costs. The best results stem from an approach that includes your vendors.
  by Slaymaker, Nancy
• Assessing structure's branding impact: research: shape can arrest emotions and help make the sale. But even great shapes require compelling graphics for support.
  by Van de Laar, Gaston; Van den Berg-Weitzel, Lianne