Brand Packaging

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Articles in January, 2004 issue of Brand Packaging

• Packaging stands up to rigors of frozen food retailing: package graphics and structures reinforce brand messages while meeting consumer demand for tasty, quick-prep meals.
  by Bertrand, Kate
• Retort pouch moves into pre-cooked beef.(Market-Driven Innovations)(Brief Article)
• Flexible's 'added-value' swells margins: flexible packaging can make products more relevant and make consumers' lives easier. Marketers benefit from added profits.
  by Swientek, Bob
• Clothes 'fresheners' leave a bad odor: cleaning clothes in a household dryer offers ease. But consumers are skeptical that they can really clean their clothes this way.(Marketing Misfires)
  by McMath, Robert
• Portable cereal consumption advances.(Market-Driven Innovations)(Brief Article)
• Packaging the art of good taste: sculpted bottles lift soda to 'royalty': Riggs & Forsythe brands sophistication with a stately glass design that reflects its custom flavors and solves operational challenges.
  by George, Jim
• Capsules yield scented bags for cleaning up.(Market-Driven Innovations)
• Dimensions of value--the name game: winning tactics fit consumer lifestyles by creating reasons and occasions for product use. The benefit should be easy to identify.
  by Leibel, Kevin
• Waffle-pattern grip, spout add punch to syrup bottle.(Market-Driven Innovations)(Brief Article)
• Stylish 'drinking glass' raises image of premixed alcoholic beverage.(Outside The Box)
  by Croft, Rob
• Aluminum 'bottle can' caters to active beer drinkers.(Market-Driven Innovations)(Brief Article)
• Blue band becomes dairy's 'triple threat': color gives regional brand a cohesive appearance. It helps signal a key point of difference and bridge an extension into single-serve.
• Nanocomposites raise barrier properties.(Emerging Technology)
  by Brody, Aaron L.
• Market-driven innovations: tactile grip, no-drip closure make bottle sweet treat in syrup aisle. 'Wet' cereal becomes cup-holder-friendly and avoids soggy mess.(Brief Article)
• Driving brand growth through powerful packaging.
  by Swientek, Bob
• Foil stamping: quick-fix or long-term brand builder? Study finds foil on packaging enhances brand imagery, product expectations and purchase intent. But results vary by category.
  by Young, Elliot
• Leveraging the value of a dollar (store): they're high-margin and shedding their 'low-end' tag. The right packaging can be your entry ticket to retail's fastest-growing segment.(Cover Story)
  by George, Jim
• On Target: How the World's Hottest Retailer Hit a Bull's-Eye.(Book Review)
  by George, Jim