Brand Packaging

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Articles in February, 2004 issue of Brand Packaging

• Sealing the bond between brand and consumer: Zip-Pak Technologies provide competitive edge.(Advertorial)(Advertisement)
• Pringles: a chip off the old block enhances packaging to drive growth; snack brand reflects P&G philosophy for winning two consumer 'moments of truth'--the point of decision and the point of use.(Procter & Gamble)
  by George, Jim
• Special visual effects portray brand identity: lenticular and holographic images on packaging move beyond 'eye candy' for consumers to convey the brand's special values.
• It's no longer your mom's food can: new shapes, labels and convenience features help bring canned foods into today's world of market-driven packaging.
  by Makely, William
• Eraser-like cleaning pads mean no product to discard.(Market-Driven Innovations)(Brief Article)
• Maturing tactics give private label a cachet: no longer just the 'cheap alternative,' retailer brands are signaling quality. Marketers can gain an edge by supporting retailers' strategies.
  by Antonetti, Toni
• Shelf strategy saves time in soup.(Market Data)
• Avoid mistakes, maximize equity in converting to a shrink label: start with a design brief encompassing marketing and production, working backward from the end process. Then seek guidance from vendors.(Brand packaging)
  by George, Jim
• Market-driven innovations: backpack-friendly lunch kit adds choice for active lifestyles. Multiple decorative effects say 'forever' on perfume packaging.
• Just being kids: packaging ideas for the 'Busy Backlash'.(Innovating For Lifestyle Trends)
  by Warner, Jim
• Don't always take the easy way out: using existing packaging for a new product concept may lower your costs. But it can erode brand equity and confuse consumers.(Marketing Misfires)
  by McMath, Robert
• 'Value-added' emerges in another light the dairy case: Umpqua Dairy's opaque-white plastic jugs protect milk's taste, quality from oxidation.
• How Wal-Mart is reshaping packaging.(BrandPackaging's Packaging That Sells II Conference)
  by Swientek, Bob
• 'Snappy' plastic cereal carton draws inspiration from 'LEGO' blocks.(Outside The Box)
  by Croft, Rob
• Weaving character development into an engaging brand 'story': first understand the narrative you want playing in your shopper's head at the shelf. Design and execution will become crystal clear.(Brand characters)
  by Altschul, David
• Canister functions as co-branding billboard.(Market-Driven Innovations)(Brief Article)
• Tactile carton, decorative effects spice up perfume's 'mystery'.(Market-Driven Innovations)(Selah Parfums)(Brief Article)
• New wave of closures extends flexible's impact: zippers and sliders are integrating into the total package design.
• Stretching your brand's elasticity: extending your brand into a related category can add to your core consumer base and create incremental revenue. But there are risks.(Cover Story)
  by Swientek, Bob
• 10 tips for maximizing your package redesign dollars: investigate your options for package printing and production. You can achieve striking results while controlling your costs.
  by Weisz, Mark
• Structural design gives bottled water an edge.(Following Up On Developing Trends)(Brief Article)
• Updating the menu for foodservice packs.(Emerging Technology)(PresSeal, a thermoformed round container)
  by Brody, Aaron L.