Brand Packaging

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Articles in April, 2004 issue of Brand Packaging

• 'Combo' preservation systems deliver the 'gold standard' of food quality.(Emerging Technology; packaging)(Hurdle technology)
  by Brody, Aaron L.
• Packaging 'magic moments': branding an experience isn't enough. Identify and understand what creates the 'ahh' for your consumer and cradle it at every 'touchpoint.'.
  by Glass, Mikki
• Market-driven innovations: refrigerator convenience goes to the next level with dual-function container lids. Shaped juice package supports a 'burst of flavor.'.(Brief Article)
• Insightful labeling tactics cut through clutter in crowded categories: the label can provide the marketing difference if you know what drives consumer purchase decisions and identify untapped niches.
• Shape, texture and label boost juice's sensory appeal.(Brief Article)
• Bath tissue key: know purchase driver.(Market Data)
• Wal-Mart reshapes consumers, brands and packaging: the king retailer champions low prices. But it needs national brands to make consumers 'feel good' about shopping its stores.
  by Swientek, Bob
• Packaging technology fosters a new product category: oxygen-scavenging film and vacuum packaging expand sales channels for DVD-based home entertainment products.(limited play digital video disks)
• Quirky packages keep them coming back: customized labels and limited-run containers generate excitement and build a 'cult' following who 'collects' your brand.
  by McMath, Robert
• Embossed glass, tactile carton make men's fragrance sensual.(Brief Article)(Buyers Guide)
• Differentiating your retort package: maximize convenience with resealable packaging.(Advertisement)
• Is 'good for you' good for your brand? Think carefully before rushing to join the 'low-carb 'parade. Over time, brand identity will outweigh loyalty to a single product benefit.
  by Longstreth, Dustin
• Marketing to one.
  by Swientek, Bob
• Grassroots marketing energizes an upstart brand: package structure and graphics support the 'cooling & fueling' benefits and stress the fruity flavor of a new line of functional foods.(Ascendia Functional Foods)(polyester foil laminate)
  by Swientek, Bob
• Lids supply double punch on microwave containers.(Brief Article)
• Dressing up packaging for consumer electronics: women purchase more than half of all high-tech gadgets. Branding tactics and packaging designs shift to attract female shoppers.
  by Holmes, Tamara E.
• Clamshell design dispenses convenient thermal packs.(Outside the Box)
  by Croft, Rob
• Dual-tip pen directs bleach flow on fabrics, household items.(Brief Article)
• Treated yard stake has rover wagging his tail.(Brampton Co. offers Simple Solutions Pee Post)(Brief Article)
  by Co., Brampton
• Assessing what consumers see: is your package noticeable? Does it convey the right message? Solid answers require a method to measure design impact early on.
  by Gold, Peter
• Sack bags offer pluses for consumers, retailers.(Following Up On Developing Trends)(Brief Article)