Brand Packaging

View more issues:

Articles in July, 2004 issue of Brand Packaging

• First aid courts kids' influence.(Market Data)(Brief Article)
• Crunch time for snack packaging? As 'me-too' brands flock to the low-carb trough, skillful marketers of snacks (and other foods) have a window of opportunity for true differentiation.
  by George, Jim
• Gas-absorbing 'shells' could reduce spoilage.(Market-Driven Innovations)(Brief Article)
• Is packaging meeting the needs of aging baby boomers? Stand-up pouches and pop-top lids offer convenience. But some seniors dislike these packages due to legibility and opening concerns.(Outside The Box)
  by Doyle, Mona
• 'Open-and-shut' convenience tops food, beverage packages.(Emergency Technology)
  by Brody, Aaron L.
• Market-driven innovations: marketer hits on another 'sweet' innovation--the table dispenser. Ethylene gas absorber aims to extend shelf life of fruits, vegetables.(Brief Article)
• New angles in folding cartons: nifty shapes redefine paperboard packaging. Intriguing tactile finishes encourage consumers to pick up and feel the 'box.'.
  by Bertrand, Kate
• P-O-P displays that sell: adding dispensing to a display gives your brand a one-two punch in the store aisle and helps to convert shoppers into buyers.(oint of purchase displays)(Point of purchase)
  by Swientek, Bob
• Convenience products deserve convenient packages: shouldn't your easy-to-use product be in an easy-to-use package?
• Tablet dispenser extends sweetener's usage occasions.(Market-Driven Innovations)(Brief Article)
• Nostalgic labels keep the suds flowing: Helmar Brewing steps up to the plate in the beer aisle with a line of baseball-legend brews that appeal to sports collectors.
  by McMath, Robert
• 'Pulling the trigger' on an inventive package design for men's body wash.(Outside The Box)(Product/Service Evaluation)
  by Croft, Rob
• Refresh your brand with contoured packaging: using the latest technology to move products off the shelves.
• The way to a woman's heart: ignoring her as chief purchase decision-maker limits sales--even in 'masculine' products. Foremost, make a difference in her life.
  by Sucharda, Lee, Jr.
• Embracing imperfection.
  by Swientek, Bob
• Wipes bring convenience, portability to dish soap.(Market-Driven Innovations)(Procter & Gamble)(Brief Article)