Brand Packaging

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Articles in August, 2004 issue of Brand Packaging

• Convenience, appetite appeal color the meat case: case-ready packaging lets retailers broaden their meat selection. Cooked and seasoned items trim meal 'prep' time for consumers.
  by Swientek, Bob
• Size matters on the store shelf: a spray bottle for barbecue sauce offered ease of use. But it was too tall for the retail shelf, refrigerator door and home pantry.(Marketing Misfires)(packaging materials)
  by McMath, Robert
• Three thieves: shoot holes in tradition to give consumers a 'steal': how to gain impact as a new, everyday wine? Break the category's marketing rules by scrapping sophistication for a 'retro' look.(packaging of wines)
  by George, Jim
• Optimizing your flexo printing for striking package graphics; a set of tools is available to measure and control print quality. Insist that your printer use these devices and methods.(quality management of printing )
  by Levey, Gennifer
• Following up on developing trends.(Editorial)
• Clever cup-and-sleeve packaging: serves breakfast on-the-run.(disposable coffee cups)
  by Croft, Rob
• Labeling ideas that say, 'look at me!' Start with a clear goal--from keeping a brand current to extending its 'touchpoints'--and make the label a pivotal marketing tool.(labeling of packaged products)
  by George, Jim
• International fare: what packaging approaches work around the world? 'Disruption' stands out from the crowd in France. Japanese love attention to detail.(packaging of after-shave moisturisers, commodities and beverages)
• Refresh your brand with contoured packaging: using the latest technology to move products off the shelves.(Thermoform fill-seal packaging)(Contoured Packaging)(Advertisement)
• Retortable carton: a new 'face' in the canned food aisle.(Emerging Technology)(packaging of canned foods)
  by Brody, Aaron L.
• Market-driven innovations: aseptic carton brings 'grab-and-go' convenience to wine. Aerosol deodorant's targeted delivery enables 'point-and-shoot' operation.(packaging of wine)
• Campaign cuisine, irreverently: political satire on creative, short-run labels transforms cans of beans into impulse buys by poking fun at the race for president.(Vietti Foods Co. )
• The vending machine is back ... and it's more versatile than ever: comfort, convenience and ease are three yardsticks for measuring whether your brand can succeed in this re-emerging channel.(technology applications in packaging)
  by Curi, Marie
• Sweet tooth craves interactive candy.(marketing share of candies)
• Will the real store brand: please stand up? Private label elevates its image through trade names and package designs that create the impression of a pseudo national brand.(private label consumer packaged goods)
  by Makely, William
• 'Blue-collar' beer brands make a comeback.(marketing of beer brands)
  by Swientek, Bob
• Discovering 'natural' design: here's an idea for rethinking product development and marketing. It improves the relationship between marketers and consumers.(packaging of products)
  by Frasca, Rob