Brand Packaging

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Articles in September, 2004 issue of Brand Packaging

• Inventive spoon packaging stirs up the tea category.(Market-Driven Innovations)(Brief Article)
• Stand up and cheer for flexible pouches.(Emerging Technology)
  by Brody, Aaron L.
• Achieving 'touchability.' How the structure, material and function of your package can invite consumers to pick it up off the shelf.(International Fare)(Brief Article)
• Selecting the right linerboard for eye-catching P-O-P displays: all linerboards are not equal. Knowing your material options will help you create structurally sound and visually exciting displays.
  by Campbell, Diana
• Single, but not alone: packaging for the big little household.(Innovating For Lifestyle Trends)
  by Warner, Jim
• Microwavable cup extends egg-eating occasions.(Market-Driven Innovations)(Brief Article)
• 'See me, smell me, touch me': special effects add multi-sensory allure: novel finishes, inks and films heighten visual, olfactory and tactile appeal of packages. This encourages consumers to pick them up.
  by Makely, William
• A 'mark of distinction' raises image of everyday wine.(Market-Driven Innovations)(Brief Article)
• Turning 'chopped liver' into spicy stew: Vietti Foods outflanks big national rivals with guerilla marketing tactics that add value and create 'in-and-out' packaging campaigns.
  by George, Jim
• Stand-up bag stands out in the freezer case.(Following Up On Developing Trends)
• 'Stamp' label elevates wine image. Scrambled eggs get legs.(Market-Driven Innovations)(Productscan Online)(Brief Article)
• Stylish packaging acts as home decor: marketers are addressing consumers' newfound interest in design with packages that decorate even as they reinforce the brand.
  by Bertrand, Kate
• Pet foods aim to keep 'fido' fit: packaging for natural and fortified pet foods uses graphics that call out the health benefits and structures that 'billboard' the brand.
  by Bertrand, Kate
• Dual-chamber bottle pours memorable hot chocolate drink.(Outside The Box)
  by Croft, Rob
• Squeeze bottle delivers precise dose of floor cleaner.(Italy)(Servizio Consumatori Sutter)(Brief Article)
• Adults add shot in arm to snack bars.(Market Data)
• A strong logo = an identifiable brand: research shows consumers associate easiest with an abstract shape. It's indefinable yet specific, such as the Nike 'swoosh.'.
  by van den Berg-Weitzel, Lianne
• Labels spin 'low-carb' confusion: responsible for informing, labels of products surfing the low- and no-carb wave leave consumers wondering which way is up.(Marketing Misfires)
  by McMath, Robert
• Tactile carton invites consumers to dip in.(Netherlands)(Brief Article)
• Something's brewing.(Editorial)
  by Swientek, Bob
• Clear secondary package 'floats' skin moisturizer.(China)(Brief Article)