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Automated unit simplifies shower cleaning duties.(Market-Driven Innovations)(S.C. Johnson & Son's )(Brief Article)

Brand Packaging, January, 2005

Convenience is king with daily shower cleaners. And the ever-growing consumer demand for better performance and ease-of-use is driving innovation in the category. S.C. Johnson & Son's Scrubbing Bubbles Automatic Shower Cleaner hangs from a shower head and features a sprayer that, with a touch of a button, spins 360 degrees to cover a six-foot shower/tub with cleaner. The convenient time-delay start ensures that it's the shower getting sprayed, not you.

According to the manufacturer, the patented formula works with the water on bathroom walls to prevent soap scum and mold and mildew stains and to keep showers cleaner, longer. Results are guaranteed (with daily use) after two to three weeks. Offered at a suggested retail price of $24.99, the unit is...

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