Brand Packaging

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Articles in April, 2005 issue of Brand Packaging

• The consumer trust crisis: how package structure can help build brand confidence.(INNOVATING FOR LIFESTYLE TRENDS)
  by Miller, Ken; Warner, Jim
• Counter friendly package blends into user's environment.(FRANCE)(Colgate Palmolive Soupline)(Brief Article)
• Portable Crystal Light Packets give bottled water a twist.(MARKET-DRIVEN INNOVATIONS)(Brief Article)
• Energy drink packaging helps establish credibility in new markets.
  by Acevedo, Jennifer
• New "Battery Bottle" juices up JOLT relaunch.(MARKET-DRIVEN INNOVATIONS)(Brief Article)
• ESL packaging: the secret to long life.(EMERGING TECHNOLOGY)(extended shelf life packaging)
  by Brody, Aaron
• Packaging That Sells III Conference.(Calendar)
• "Attention, Kmart shoppers!" takes on new meaning: consumers are lining up to buy the retail icon's redesigned, repackaged, rebranded Essential Home line.
  by Bertrand, Kate
• Health and wellness makes its way into the mainstream.
  by Holmes, Tamara E.
• Next generation ice cream stick packaging.(OUTSIDE THE BOX)
  by Croft, Rob
• Bath salt box enhances bathing experience.(JAPAN)(Bath Garden)(Brief Article)
• On-line research: tempting but dangerous for 3-D packaging.(GETTING IT RIGHT)
  by Clarke, Peter; George, Jeff
• Judge for a day.
  by Acevedo, Jennifer
• True brand differentiation: not new or improved.(packaging)
  by Mininni, Ted
• Brand architecture: managing large brands at retail.
  by Young, Scott
• Go Guerilla: Engaging consumers with unconventional packaging.
  by Tingas, Pauline
• Clear tub displays pre-measured detergent packs.(UNITED KINGDOM)(Ariel Liquitabs)(Brief Article)
• Alpine bottle "peaks" brand loyalty.(MARKET-DRIVEN INNOVATIONS)(Evian Waters of France Inc.)(Brief Article)
• Slick, stylish package targets men.(GERMANY)(Nivea Deodorant Aqua Cool Stick for Men)(Brief Article)
• Molson selects aluminum bottle for launch of high-end brew.(FOLLOWING UP ON DEVELOPING TRENDS)(Molson Inc.)(Brief Article)