Brand Packaging

View more issues:

Articles in July, 2005 issue of Brand Packaging

• Patriotic packaging: the ins and outs of wrapping your brand in the flag.
  by Tingas, Pauline
• Functional book dispenses, stores pills.(UNITED KINGDOM)(Brief Article)
• Managing packaging workflow: a seminar in print for brand marketers.(Advertorial)(Advertisement)
• Following up on developing trends.(Brief Article)
• A bright stroke in a sea of blue.(BRAND NEW)
  by Acevedo, Jennifer
• Premium single-serve baby formula.(OUTSIDE THE BOX)(Brief Article)
  by Croft, Rob
• Streamlined shape conveys active positioning.(FRANCE)(Brief Article)
• A troubling mega trend: our 'transactional' lifestyle.(INNOVATING FOR LIFESTYLE TRENDS)
  by Miller, Ken; Warner, Jim
• Three-in one dispenser eliminates clutter.(UNITED KINGDOM)(Brief Article)
• Marketing to the new family.
  by Rodgers, Mark
• Crayola puts the squeeze on kids' personal care.(MARKET-DRIVEN INNOVATIONS)(Brief Article)
• A competition among plastics.(EMERGING TECHNOLOGY)
  by Brody, Aaron
• Countoured bottle for soup on-the-go.(FRANCE)(Brief Article)
• DeskPack: high-quality packaging on your favorite design applications.(Advertorial)(Advertisement)
• Altoids mints now curiously Small.(Brief Article)
• Truth in marketing: package graphics should earn consumer trust, not squander it.(MARKETING MISFIRES)
  by McMath, Robert
• Countering the counterfeiters: how brands can protect themselves: you don't have to make it impossible to steal your brand identity--just make it extremely complex and costly to try.(Cover Story)
  by Makely, William
• Fresh design to spur brand use.(MARKET-DRIVEN INNOVATIONS)(Brief Article)
• A breakthrough in oxygen-scavenging technology.(EMERGING TECHNOLOGY)
  by Acevedo, Jennifer
• Condom packaging goes full circle.(MARKET-DRIVEN INNOVATIONS)(Brief Article)
• Rx: clarity: target improves prescription system with an easier-to-use-and-read bottle.
  by Tingas, Pauline
• The challenge of choice.(Editorial)
  by Acevedo, Jennifer
• Fragrance packaging makes luxury appeal.(MARKET-DRIVEN INNOVATIONS)(Brief Article)
• A fish story: the one that didn't get away; with the right bait, fisherman Bob Costarella truly caught the "big one". Except the big one wasn't a fish, and the bait he used was packaging.(Costarella)