Business Services Industry
Dairies use glass to make nostalgic, health-conscious appeals.
Brand Packaging, September, 2005 by Holmes, Tamara E.
While paper and plastic manufacturers duke it out over whose product holds the most virtues for the dairy industry, glass manufacturers are quietly enjoying a resurgence in popularity, particularly among small dairy farmers and creameries looking to differentiate themselves in a crowded market.
"We're seeing glass bottles more frequently on the shelves," says Jacqui Barber, North American marketing director for O-I, a manufacturer of glass containers. And that growth is expected to continue: Though glass makes up less than 1 percent of dairy packaging, according to Murray Bain, vice president of marketing for Stanpac Inc., glass packaging is predicted to grow 10 to 15 percent annually as more niche dairy farmers buy into the benefits. Those...
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