Brand Packaging

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Articles in October, 2005 issue of Brand Packaging

• Swan-neck design means product dispenses more precisely.(Brief Article)
• Correction.(Correction Notice)
• Coffee package is elegant and distinctive.(Brief Article)
• Chili sales heat up thanks to consumer-focused packaging.
  by Dratch, Dana
• Rhino records boxes a genius.(Brief Article)
• Pedigree zips in with an innovative multiwall bag.(Brief Article)
• Kleenex holiday packaging shines: holographic and Fresnel-lens technologies make a bold statement.
  by Bertrand, Kate
• Redesigned wine cooler packaging spurs sales.(BRAND NEW)
  by Acevedo, Jennifer
• Following up on developing trends.(snack foods)(Brief Article)
• At point-of-purchase, can your packaging compete?(Brief Article)
• The incredible (but not edible) egg package.(Brief Article)
• International fare.
• The home organization struggle: how package structure can deliver solutions.
  by Miller, Ken; Warner, Jim
• Avon's new packaging initiative calls for a global color solution.(BRAND NEW)
• Catering to consumer values: what do you really know about your customers: age, marital status, zip codes? That might not be enough any more.
  by Dratch, Dana
• Brand rebirth: transformation through package redesign.
  by Tingas, Pauline
• Function first.
  by Acevedo, Jennifer
• Contoured container promotes ease of use.(Brief Article)
• Managing packaging workflow: a seminar in print for brand marketers.
• Retro brand enjoys revival in cobalt blue bottle.(VENEZUELA)
• Welch's grapes: fresher, longer.(FreshXtend Technologies )(Brief Article)
• Packaging demystifies the Martini.(OUTSIDE THE BOX)
  by Croft, Rob
• Aging eyes require user-friendly copy.
  by McMath, Robert
• Plump gloss launched in "plump" packaging.(MARKET-DRIVEN INNOVATIONS)
• Blistex is on the ball.(Brief Article)
• Wine bottles get the sleeve.(MARKET-DRIVEN INNOVATIONS)
• Marketing, meet technology.
  by Brody, Aaron