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Kleenex holiday packaging shines: holographic and Fresnel-lens technologies make a bold statement.
Brand Packaging, October, 2005 by Bertrand, Kate
Kimberly-Clark's "Ornaments on Parade" package designs for Kleenex[R] tissues are poised to make a festive splash for the 2005 holiday season. The shimmering packages, which just hit store shelves in mid-month, take Kimberly-Clark's upright tissue carton in a fanciful new direction.
The new design marks the first time the Kleenex brand has been packaged in an oval carton. The oval shape makes it possible to eliminate all vertical seams but one; the result is a parade of continuous graphics around the carton. A molded plastic lip rimming the top of the 70-tissue package provides support for the patented structural design.
The curved vertical surface of the carton is decorated with images of holiday ornaments which, at first glance, seem to be...
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