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Ben & Jerry's in a glass.(MARKET-DRIVEN INNOVATIONS)
Brand Packaging, July, 2006
Ben & Jerry's has licensed with PepsiCo to launch a line of refrigerated milkshakes this summer in glass bottles designed by 4Sight Inc. (www.4sightinc.com) and manufactured by 0-1 (www.o-i.com). Though it marks Ben & Jerry's first licensing deal, the introduction is just the latest addition to PepsiCo's refrigerated milk and coffee drink line, which includes Starbuck's Double Shots, Frappuccino and Quaker Milk Chillers. Ben & Jerry's milkshakes will be available in convenience and grocery stores around the country.
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