Brand Packaging

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Articles in August, 2006 issue of Brand Packaging

• Tropicana goes premium.(MARKET-DRIVEN INNOVATIONS)(Tropicana Products)(Brief article)
• Embossing raises the bar for margarine brands.(EUROPE)
• Hot times for cool beer: beer brands have been at work leveraging new packaging technology to keep those icy brews in consumers' hands from getting warm.(packaging innovations designed to insulate their brews)
  by Dratch, Dana
• Altoids: Curiously Fussy.(tin packaging design recieves awards)(Brief article)
• Fairy tales can come true.(Russkij Avangard's ultra premium Fairy Tale vodka)(Brief article)
• Flat-packed lenses.(AquaSoft Singles from ClearLab)(Brief article)
• Enjoying a bumpy ride.(MARKET-DRIVEN INNOVATIONS)
• Category jumper.(MARKET-DRIVEN INNOVATIONS)
• Consumers want it fresh and fast.(Campbell)(Brief article)
• Mini air freshener to go.(BRAZIL)
• Brazilian map-wrapped bottle.(MARKET-DRIVEN INNOVATIONS)
• A wrinkle-release spray for the realworld.(OUTSIDE THE BOX)(wrinkle-releasing sprays)
  by Croft, Rob
• Raising a commodity to star status: packaging that helped create unique brands.
  by Mininni, Ted
• Biscuit tin plays a tune.(CHINA)(Brief article)
• Metrics matter: but measuring the return on your packaging investment is easier said than done.
  by Tingas, Pauline
• Where design meets strategy.(Conferences, meetings and seminars)
  by Acevedo, Jennifer
• Sensory touchpoints: magic moments through packaging: package structure can make a multi-sensory impact to enhance the "moment-of-truth" experiences consumers have with your brand.(INNOVATING FOR LIFESTYLE TRENDS)
  by Miller, Ken; Warner, Jim
• Following up on developing trends.(Hardy Wine Co.)(Brief article)
• Brian Collins in conversation: reinventing brand design.(Interview)
  by Bertrand, Kate