Brand Packaging

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Articles in September, 2006 issue of Brand Packaging

• Do-it-Yourself, less the mess.(EUROPE)
• An Oral Fix in a tin.(Editorial)
  by Acevedo, Jennifer
• Shrink label makes a statement.(SPAIN)
• Consumer-driven innovation helps conquer the club store; 3M's Nexcare brand set its sights on distribution at Costco, and innovative new channel-specific packaging helped make it happen.
• Down to the last drop?(MARKETING MISFIRES)(trends in mustard packaging)
  by McMath, Robert
• Land of the Rising Sun.(MARKET-DRIVEN INNOVATIONS)
• Take five at work.(UNITED KINGDOM)
• Premium juice is unbreakable.(UNITED KINGDOM)
• The ice men cometh: two brands of "premium" spring water ice cubes are combining convenience and purity claims to appeal to the discerning consumer.(aquaICE and Water Bank of America)
  by Dratch, Dana
• Rehab: gel in a syringe.(MARKET-DRIVEN INNOVATIONS)
• Do you "get it": or, better yet, do you want to?
  by Acevedo, Jennifer
• Water bottle doubles as a solar energy converter; a design-for-sustainability exercise.(OUTSIDE THE BOX)
  by Croft, Robert
• Folgers goes Gourmet.(MARKET-DRIVEN INNOVATIONS)
• Double the billboard, inside and out.(FINLAND)
• Convenience packaging sweeps household cleaning sector; new product packaging is making household chores easier around the globe.
• Following up on developing trends.(Costco Wholesale Corp.'s paper based packaging)(Brief article)
• Foaming with success.(MARKET-DRIVEN INNOVATIONS)
• Get smart: intelligent packaging technologies are quickly commercializing. But if you don't "get smart" on how they can benefit your brand, you risk getting left behind.(Cover story)
  by Tingas, Pauline
• Cognac for 'nomads'.(MARKET-DRIVEN INNOVATIONS)
• Modern Thymes: a bath and body launch and a corporate-brand restaging are putting a new bloom on Minneapolis-based Thymes' fragrant products.(READY SET GO)
  by Bertrand, Kate
• A cuppa tuna.(MARKET-DRIVEN INNOVATIONS)
• Oh baby! Look at Gerber now: all three Gerber baby food lines--from infant to toddler--get a makeover.(BRAND NEW)
  by Acevedo, Jennifer