Brand Packaging

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Articles in August, 2009 issue of Brand Packaging

• Something to believe in.(celebrities endorsements and identity )(Brief article)
  by Hammerbeck, Pauline
• Doritos late night.(NEXT+NOW)(Frito-Lay Inc.'s snack foods packaging )(Brief article)
• Can coke save a life?(NEXT+NOW)
• Twitter tags on pepsi raw cans.(NEXT+NOW)
• Absolut-ly no label.(NEXT+NOW)(Absolut vodka's labeling and marketing)(Brief article)
• Packaging for a (good) cause: 'do good to do well' is becoming the motto for a growing number of consumer companies.
  by Bertrand Connolly, Kate
• Let's talk turkey: to contemporize the brand's image, Butterball updated its logo and packaging, making its products relevant year-round.(BRAND NEW)
  by Hildebrandt, Stephanie
• Managing risk in a package redesign: what can we learn from Tropicana?(CONSUMER INSIGHTS)
  by Young, Scott
• Concepts offers collectible sneakers.(PACKAGING THAT SELLS)
• Post workout fabric refresher.(PACKAGING THAT SELLS)
• World's best cat litter gets makeover.(PACKAGING THAT SELLS)
• Arizona, Nestle join to create tea waters.(PACKAGING THAT SELLS)
• New syringe accommodates RA patients.(PACKAGING THAT SELLS)
• Monster import makes its debut in resealable cans.(PACKAGING THAT SELLS)(Monster Beverage Co.'s recyclable cans packaging)(Brief article)
• Some laundry-detergent caps can lead to overdosing.(CATEGORY ANALYSIS: LAUNDRY)
• Oriflame develops an illusion in glass.(MULTINATIONAL)(Oriflame Cosmetics introduces perfumes)(Brief article)
• Making it healthy with green tea.(JAPAN)
• Pringles serves up limited edition snacks.(U.K.)
• Silver hills packaging tells 'bread-time' stories.(CANADA)
• Men's hair care products re-styled.(U.K.)
• Redd's knows what women want.(RUSSIA)
• Despite companies' eagerness to create universal, global brands, they are finding that the worldwide economic downturn has many consumers acting more cautiously when it comes to globalization.(FOLLOWING UP)
• Capturing the 'sole' of America.(FOLLOWING UP)