Food Industry
Industry: Email Alert RSS FeedHershey name change official, more extensions enroute.(NEWS)
Candy Business, May, 2005
HERSHEY, PA -- Hershey Foods Corp. Changed its name to The Hershey Co. and unveiled a new logo. Shareholders also approved doubling the number of the company's available shares to more than one billion. According to Chief Executive and President Richard H. Lenny, no new shares are expected to be issued now.
The name change, the fourth since Milton Hershey founded the original Hershey Chocolate Co. in 1894, is said to reflect the company's desire to grow globally.
The new logo resembles the wrapping on a Hershey chocolate bar and includes an image of a Kiss.
Lenny also indicates the company will introduce several line extensions this year, including peanut butter-filled Hershey's Kisses, crunchy Smartzone nutrition bars and variations of dark...
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