Manufacturing Industry
Creativity report.(Brief Article)
Design News, March, 2000 by Wiebusch, Bruce
Professors Robert and Michele Root-Bernstein of Michigan State University say that "the creative impulse" occurs in the mind before logic or linguistics come into play. They also say that creativity manifests itself through emotions, intuitions, and images, then translates ideas into formal systems of communication after it is developed in pre-logical form.
In their new book, Sparks of Genius, the Root-Bernsteins describe thirteen thinking tools for sparking creativity. Go to www.msu.edu or call Robert Root-Bernstein at (517) 355-6475, ext. 1263.
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