GM no innocent victim.(Readers Sound Off)(Letter to the Editor)

Design News, October, 2005 by Annecone, John

Just as GM's management does not work in a vacuum, as you claim, neither does "the market." Would you claim that automakers could not have done better to produce more efficient vehicles than they are today? Would you suggest that the public would not buy more efficient vehicles given no negative tradeoffs? We all know that is false. Especially if the money spent on marketing these vehicles was like that spent on SUVs. If the millions (billions?) of dollars automakers have spent on lobbying, lawyering, and marketing the low-tech and high-profit SUV's had been spent on engineering, the manufacturers and the markets (and certainly the environment) would be in much better shape. The automakers are not innocent victims. There is a lot of room to work with between a Prius...

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