Healthy cranberry.(Ocean Spray Cranberries incorporation)(Brief Article)

Food Engineering & Ingredients, September, 2004

Ocean Spray predicts a strong growth for cranberry-based products in Europe, particularly in France, following the approval of the first ever health claim for cranberry by the French government's food safety authority AFSSA [Agence francaise de securite sanitaire des aliments]. In a ruling [Avis 2003-SA-0056] issued on 6 April 2004, AFSSA confirmed that the powder and juice of North American cranberries (Vaccinium macrocarpon) "help reduce the adhesion of certain E. coli bacteria to the urinary tract walls". Food, beverage and dietary supplement manufacturers can now use the claim in the labelling and marketing of products containing Ocean Spray's cranberry juice concentrate and 90MX cranberry juice powder.

Website: www.oceanspray.com

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