From the shoulder: a refreshing reflection on 2001 and its retail slump. (Industry Insight).(cosmetics industry)(Brief Article)

Global Cosmetic Industry,  June, 2002  by Davis, Don

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THAT 2001 was an unhappy year for cosmetics in general--fragrances in particular--is no longer a secret. It used to be that years in which new product introductions underperformed or multimillion dollar ad budgets failed to stir consumer excitement, went publicly unreported. End-of-year summaries tended to concentrate on individual stores rather than precisely how much sales had lost over the previous year.

The suspicion here is that failure by industry trade associations to get into sales figure reporting was intentional, a way of maintaining a rosy visage, even in off years. What ...

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