Retail Industry
Industry: Email Alert RSS FeedCrabtree & Evelyn's new English Floral scent, Wisteria, is joined by the relaunch of Lily of the Valley, Freesia, Evelyn Rose and Gardenia. (Product Launches).(Brief Article)
Global Cosmetic Industry, May, 2003
Crabtree & Evelyn's new English Floral scent, Wisteria, is joined by the relaunch of Lily of the Valley, Freesia, Evelyn Rose and Gardenia. Wisteria combines the nostalgic top notes of violet, green clover, fresh lilac, honeysuckle warmed with sandalwood and musk delivering the sweet, romantic charm of a walk through a country garden.
Positioned as "special occasion fragrances," English Floral is the company's signature premium collection. Crabtree & Evelyn's third major repackaging project aims to reinforce premium positioning and create clearly defined collections that provide a unique and relevant offer to the consumer while creating on-shelf harmony. Packaged in soft, dusky colors with a muted vellum finish, the scents have an antique, refined feel. Each box...
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