Retail Industry
Industry: Email Alert RSS FeedInside style.(SPA AND SALON: new professional products, promotions and events)(BennieFactor)(Company overview)(Brief article)
Global Cosmetic Industry, September, 2006
BennieFactor
www.benniefactor.com
Bennie Pollard, founder of BennieFactor, believes in the power of positive affirmation. Pollard showcases that positive attitude in his product line, which features names such as B More, B Strong and B Confident. "By combining contemporary formulas with positive affirmations we create contemporary looks and encourage positive attitudes," explained Pollard.
In 1992, he opened his Louisville, Ky. salon, Hair by Bennie and Friends and it became his products' testing ground. "BennieFactor Products is a line created by hairdressers for hairdressers," said Pollard. His clients' feedback was used on everything from the products to the packaging. The packaging centers on the "b," while carrying messages from...
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