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Industry: Email Alert RSS FeedGwen Stefani media blitz.(FRAGRANCE focus: news about the fragrance industry)(Coty Inc. signs licensing agreement with Gwen Stefani)(Brief article)
Global Cosmetic Industry, February, 2007 by Jeffries, Nancy
Coty Inc. announced the signing of a global licensing agreement with Gwen Stefani, Grammy-winning recording artist, to develop and market a line of fragrances for her fashion and accessories brand, L.A.M.B. (Love Angel Music Baby). The new partnership is Stefani's first foray into the fragrance market, and the yet-to-be-named fragrance, which will debut in fall 2007, will reflect the verve of the L.A.M.B. line.
"Gwen Stefani is the perfect partner to create a signature fragrance," said Bernd Beetz, CEO, Coty. "Her distinctive look, music and embrace of ethnic influences, coupled with her effervescent personality, will make her fragrances highly appealing to a generation of women around the world."
In a brief interview with Catherine Walsh, senior vice...
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