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Industry: Email Alert RSS FeedUpdate on guidelines.(FYI: industry news and happenings)(Conference news)
Global Cosmetic Industry, February, 2007
The Federal Trade Commission may issue new guidelines that limit the use of endorsements and testimonials in ads, according to Jeffrey Knowles, Venable LLP, at the Council of Better Business Bureaus' National Advertising Division annual conference. Last updated in 1980, the guidelines outline conduct that violates the FTC Act but lacks the force of law.
In 2006, a number of lawsuits involving personal care companies and their use of testimonials were filed.
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