A mandate to innovate: Yankee Candles's Rick Ruffulo: a home fragrance veteran leads the new innovation team at Yankee Candle to successful early wins and sustainable business results.(Company overview)

Global Cosmetic Industry, May, 2007 by Newman, Karen A.

Yankee Candle began with a handful of melted crayons shaped into a candle, a gift for its young founder's mother. Today, the company is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales. It sells its products through a North American customer network of approximately 17,400 store locations, a growing base of company owned and operated retail stores (420 located in 43 states as of December 30, 2006, including 16 Illumination Stores), direct mail catalogs, the Internet and to a European customer network of approximately 2,500 store locations, through its distribution center in Bristol, England.

Rick Ruffolo joined Yankee Candle in September 2005, taking on the weighty title of senior vice president of brand,...

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