When looking back is looking forward: the beauty industry has an insatiable craving for innovation. Evaluating the foresight and acumen of the founders of the modern beauty business informs where the industry's been, the methods of its advancement and where it can still advance.(CHEMICAL reaction)

Global Cosmetic Industry,  April, 2008  by Herman, Steve

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"History is a guide to navigation in perilous times. History is who we are and why we are the way we are."

--David C. McCullough

Chaja Rubinstein of Krakow, Poland, and Florence Nightingale Graham of Ontario, Canada, understood everything about the current beauty industry. What is remarkable is that they understood it 100 years ago. To us, they are more familiar by the professional names they adopted: Helena Rubinstein ("Madame" was enough?) and Elizabeth Arden. An understanding of the modern beauty industry is congruous with appreciating their contributions. ...

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