Retail Industry
Industry: Email Alert RSS FeedHair to stay--the story of a relaunch.(PROFILE: Eugene Zeffren)
Global Cosmetic Industry, May, 2008
[ILLUSTRATION OMITTED]
EUGENE ZEFFREN
CEO, SBB LLC
www.salonselectives.com
Collecting authentic Pink Floyd records may help some music fans slip into sentimentality, but what would happen if the band suddenly reunited and began recording new songs? The analogy is similar to what has the beauty world buzzing this spring. Hair care brand Salon Selectives, which reached popularity in the 1980s and 1990s, is back on store shelves with a new look and a new attitude.
Female consumers may feel nostalgic seeing the aromatic line of shampoos, conditioners and styling products at supermarkets and drugstores nationwide this year. Eugene Zeffren, former president of Helene Curtis and CEO of Chicago's entrepreneurial company, SBB LLC,...
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