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Wireless Week, January, 2000 by Alleven, Monica
Bell Atlantic Mobile: The New Terminator
Business leadership in a competitive marketplace requires many qualities. Predicting and meeting the future helps, as does the confidence to hold to one's path. In individual ways, the winners of Wireless Week's 1999 Excellence Awards have demonstrated many leadership qualities, chronicled here, and we applaud them.
Talk about a change. A year ago, when the New Year's holiday greeted Bell Atlantic Mobile, there wasn't a lot to cheer about. BAM lost out to Vodafone Group plc in the pursuit of AirTouch Communications. BAM then filed suit against AirTouch over a previous joint venture, and it looked as if neither party would give an inch.
But common sense and financial incentives to cooperate...
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