Reinventing mobile content: mobile entertainment visionaries say the key to mass-market success with mobile is not in repurposing content but in creating an entirely new type of entertainment.

Wireless Week,  August, 2005  by Marek, Sue

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Repurposed and repacked. That has been the mobile strategy so far for entertainment companies that want to leverage the growing popularity of high-tech mobile devices without expending a lot of effort and money. Big Hollywood studios have enhanced their properties by licensing the rights to their blockbuster movies and extending high-profile brands into mobile games, ringtones and wallpapers.

So far, the strategy has paid off. Sony Pictures Digital Entertainment leveraged its "Spider-Man" and "Spider-Man 2" movies by inking exclusive deals with wireless ...

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