Cross-platform gaming lures new players: publishers leverage the synergy between console gamers and mobile players by using marketing promotions and innovative game play to link the two platforms.(Content & Apps)

Wireless Week, November, 2005 by Marek, Sue

Multiplayer gaming, 3D gaming and now cross-platform gaming. This is the latest innovation to hit the mobile game space, and it appears to be gaining traction, particularly among companies with console game divisions. Mobile game firms are leveraging their console divisions and Internet game groups for promotions and interesting game play using the mobile, Internet and console platforms to drive growth and encourage additional purchases.

This cross-platform gaming scenario is a fairly new phenomenon, but the possibilities for this type of innovation are endless as mobile networks increase in bandwidth and speed. Of course, wireless operators are in favor of these cross-platform promotions and game play because this type of synergy usually means...