Educated Working Women Like Their Cell Phones.(survey)(Brief Article)

Wireless Week, January, 2006

By Staff Median Age: 33 Median Income: $52,000 4.1 percent of U.S. Households The "educated working women" market segment has a high propensity to own a cell phone, and the group is comprised of relatively big spenders - they're likely to spend $250 or more per month on cell phone service, according to market research firm Cohorts.

The segment shows a higher-than-average proclivity for owning Sanyo and Samsung handsets and tends to use Sprint Nextel, Alltel or T-Mobile USA as their carriers. And they are heavy users of wireless features such as Internet access and text messaging, Cohorts says.