Wireless Ad Dollars on the Rise.

Wireless Week, January, 2006

By Sue Marek Operators are spending billions on ad campaigns to beef up their images and educate consumers. When it comes to forking over money for advertising, the telecom sector is a big spender. Consumers are outlaying increasingly more money on telecom services and the competition for subscribers is fierce, particularly as new players such as MVNOs enter the fray.

Plus existing firms, many of which have recently merged, are using advertising to tout their newly expanded networks and broader array of services. Surpassed only by the automotive industry and financial services sector, the telecom industry spent $5.529 billion in advertising in the first nine months of 2005, according to TNS Media, a company that tracks marketing and advertising...

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