Hooking Up in the Information Age.

Wireless Week, April, 2006 by McCall, Margo

By Margo McCall

Mobile dating platforms offer revenue-generating opportunities, but security concerns slow down uptake on the LBS component.

When the use of cameraphones and text messaging began to intensify several years ago, online dating companies pounced on the opportunity to expand their offerings to wireless.

But developing mobile dating applications took time. And it wasn't exactly love at first sight for carriers besieged by throngs of developers, all touting their applications as the next big thing.

Eventually, carriers developed an attraction. In late 2004, with its Webdate Mobile platform developed by Trilibis Mobile, Webdate launched with U.S. Cellular. Several months later, with help from application developer...

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