Cashing in on the World Cup.

Wireless Week, June, 2006 by Hawley, David

By David Hawley

There's plenty to love about the world's single largest sporting event. 64 matches. 32 nations. Game play in 12 host cities, including Berlin, Hamburg and Frankfurt. Can wireless companies capitalize?

Goooaaallllllll! It's the word that soccer, or football, fans can't wait to hear. But how they get that information is likely to be very different for this year's World Cup in Germany. Service providers, handset vendors and content providers have an opportunity to score big with soccer fans by giving them access to the news, video and information they need to ...