Business Services Industry
MVNOs Tap the Web.(Brief article)
Wireless Week, September, 2006
Staff
When it comes to MVNOs, Virgin Mobile and Helio are best at using the Internet to create brand awareness and sales, says research firm Compete. The research shows that the number of online searches for Disney, Amp'd and Mobile ESPN is disproportionately lower than their overall brand awareness. Conversely, Helio has done well at driving shoppers to consider their brand online. Despite having less than half the awareness of Mobile ESPN, Helio has more than five times the unique visitors.
Premium Content Partnership |
HighBeam Research provides an in-depth online archive library of reference works.
Most Recent Technology Articles
- INTERVIEW WITH BEN BUTTERS, DIRECTOR OF EUROPEAN AFFAIRS AT EUROCHAMBRES : "A PERFECT ROAD MAP FOR EU CLUSTERS DOES NOT EXIST".
- AGENDA.(Brief article)(Conference notes)
- FIGHT AGAINST INTERNET PIRACY.
- INTERNET : AUTHORS' SOCIETIES URGE ACTION AGAINST PIRACY.
- TELECOMMUNICATIONS : BUSINESSEUROPE HOSTILE TO FURTHER CONTRACTUAL OBLIGATIONS.(Brief article)
Most Recent Technology Publications
Most Popular Technology Articles
- BizRate to monitor in-store customer satisfaction for Office Depot stores - Market Intelligence
- Speed control of separately excited DC motor
- What is precision air conditioning and why is it necessary?
- Effects of creative, educational drama activities on developing oral skills in primary school children
- 3G: naughty or nice? PhoneErotica.com generates over 300 million hits per month, and rings up more minutes of use per month than MSN
Presented by the Premiere Rewards Gold Card from American Express