Hollywood calling: mobile promos, content give studios direct line to moviegoers.(MOBILE ENTERTAINMENT)

Variety, September, 2005 by Idelson, Karen

With a wave of its little antennae, the small but mighty cell phone is ready to change the way Hollywood promotes its film and TV properties to audiences. Major wireless carriers Cingular, Sprint and Verizon all featured content inspired by many of the season's biggest films. Fox releases "Star Wars: Episode III--Revenge of the Sith" and "Fantastic Four," and Par/DreamWorks' "War of the Worlds" all debuted to the sound of ringtone fanfare.

The upcoming campaign for Universal's remake of "King Kong" also will feature a ...