Featured White Papers
Rookie Cuatro gets serious with series.(WORLD REPORT: SPAIN)(launch of first major TV station in 15 years in Spain)
Variety, September, 2005 by Hopewell, John
 | Content provided in partnership with |  |
Prisa, Spain's biggest media company, has finally found a way into terrestrial TV, on its home turf and in Portugal. On July 22, Prisa announced an option on 46% of Portugal's Media Capital, which owns the country's top-rating commercial broadcaster, TVI. Just a week later, Spain's Socialist government authorized its first major TV station in 15 years: Sogecable's terrestrial broadcaster Cuatro.
Sogecable is run by managing shareholder Prisa, allied with Spanish telco giant Telefonica. Since 1975, when it launched Spain's most prestigious daily newspaper; El Pais, ...
Read the rest of this article with a Free Trial at HighBeam Research.