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Towards a process view of business case for sustainable development: lessons from the experience at BP and Shell.
Journal of Corporate Citizenship, The, March, 2003 by Perceval, Christopher
This paper seeks to complement empirical studies that have been done in researching the `business case' For sustainable development. Drawing on the process approach within strategic management, the paper offers a way of viewing the role of sustainable development within corporate strategy that overcomes the shortcomings of the stakeholder-shareholder dichotomy. A qualitative research approach discerns different management strategies taken towards integrating sustainable development objectives into the business model at two multinational companies, BP and Shell. Although both companies are recognised for what is traditionally viewed as a responsible attitude to society and the environment, Shell integrates sustainable development thinking more deeply into its structures,...
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