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Organising global CSR: a case study of Hewlett-Packard's e-inclusion initiative *.(corporate social responsibility)(Case study)
Journal of Corporate Citizenship, The, September, 2006 by Chaudhri, Vidhi A.
Perhaps few other contemporary phenomena have evinced such simultaneous attention, interest and scrutiny as has corporate social responsibility (CSR) in the wake of globalisation. Scholars and practitioners continue to grapple with a gamut of related issues, yet a relatively unexplored area is that of organising CSR in the global context. Using Hewlett-Packard's e-inclusion initiative as a case in point, this study presents a framework of structuring options available to global corporations. To better explicate the challenges involved in organising global CSR, some indicative factors that might impact the level of globalisation and/or localisation of a corporation's CSR initiatives are also discussed. The study concludes that, in conceptualising global CSR, it is...
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