GE TAPS GREENORDER TO HELP CREATE ECOMAGINATION.

Industrial Environment,  July, 2005  

Tags: General Electric Co.

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When General Electric Company, the world's largest corporation, set out a year ago to create what may be the most ambitious corporate environmental commitment ever, it turned to a group of experts at GreenOrder, Inc., a New York-based firm that has become a leader in advising businesses about environmental strategy and marketing.

GreenOrder worked with GE for nearly a year to develop the initiative, called "ecomagination," which will create profitable growth for GE's shareholders by helping its customers solve pressing environmental challenges.

Under ecomagination, ...

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