GAIAM REAL GOODS LEADS THE WAY IN SOLARIZING CALIFORNIA.

For years, solar power has been regarded as the power of the future; something people would only do when prices came down. Now that the California Public Utility Commission has approved $3.2 billion in solar power subsidies as part of the California Solar Initiative, consumer demand for solar power is now at its peak and fully in the mainstream.

Since the initiative was passed, Gaiam Real Goods, Hopland, Calif., has already seen a sharp increase in queries from California residents and businesses who are interested in going solar. Gaiam has solarized more homes throughout the U.S. ...