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Adaptation of the Business Concept over Time: The Case of Historically Disadvantaged South African Owner/Managers.
Journal of Small Business Management, January, 2000 by Zahra, Shaker
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> Having recognized an opportunity, some founders of start-up ventures are able to specify a business concept that succeeds with virtually no modification. However, it seems more likely that one of the following scenarios develops in the majority of instances: * the founder has a well-defined and sound concept, but doesn't stay with it long enough, and fails; * the owner/manager has a well-defined and sound concept, but modifies it when it should not have been modified, and fails; * the founder has a good concept that initially works, market circumstances quickly ...
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