Retail Industry
Industry: Email Alert RSS FeedColor Story[R] wins JA Golden Apple.(Facets)
JQ, March, 2006
New York brand Color Story has won the JA Golden Apple award for innovation in marketing for "The Enhanced Diamond Experience[TM]" campaign, which includes their website feature, Design Your Own Colored Diamond Watch. "It is one thing to have a worthy concept and another to execute it. Having a great creative director like Amiel Weisblum made it happen," says Robert Leser, president.
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To launch its 2006 marketing campaign for its colored diamond watches, Color Story[R] has partnered with Tourism Ireland to sponsor broadcasts of the Masters and MCI Heritage Golf Tournaments on WCBS-TV in April and May. Color Story[R] has produced a fancy colored green diamond watch that will be won by a lucky CBS viewer just in time for Mother's...
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