The state of luxury: luxury as a category for watches has never been stronger. Companies that are firmly anchored in the high-end are doing incredible business, while growing numbers of brands are working towards producing higher end watches to meet the demand by consumers across the world.(Time Watch)

JQ, May, 2006 by Strandberg, Keith W.

Defining luxury

Luxury in the watch industry means high-end watches, although since the notion of luxury is subjective, it's tough to give an exact price point. For some companies, luxury timepieces start at $10,000, while for others, it means $300,000 or more. For many in the mid-range sector, aspiring to the affordable luxury category, prices start much lower.

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Whatever the definition, it's clear that luxury watches are becoming more popular. People who are willing to spend for an upmarket watch want something different, something the guy down the street doesn't have. Whether that means an exclusive brand, a hard-to-find variation of a popular...

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